Los Angeles-based activewear brand known for its studio-to-street aesthetic and signature ultra-soft Alolux loungewear.
ORIGIN
United States
PRICE TIER
premium
Founded in 2007 by childhood friends Danny Harris and Marco DeGeorge in Los Angeles, Alo Yoga was born from the founders' personal reliance on yoga for health and recovery. The brand has since evolved into a global wellness and activewear powerhouse, celebrated for its "studio-to-street" design philosophy. A standout within its extensive portfolio is the Alolux collection, a line of premium loungewear crafted from a signature pre-washed, brushed fabric that mimics the plush feel of cashmere. Designed to provide a lived-in, slightly distressed aesthetic, the Alolux range features relaxed silhouettes like cropped henleys, oversized hoodies, and biker shorts. These pieces cater to a demographic that values both high-end comfort and effortless off-duty style.