California-based luxury jewelry brand known for its signature stainless steel cable designs and contemporary, versatile style.
ORIGIN
USA
PRICE TIER
luxury
Founded in 1979 by Jack and Sandy Zemer in California, ALOR is a luxury jewelry and watch brand recognized for its distinctive use of colorful stainless steel cable. The brand’s signature design combines this industrial material with 18-karat gold and diamonds, creating pieces that balance casual West Coast elegance with modern sophistication. The name ALOR is a portmanteau of the founders' sons' names, Ori and Tal, who now lead the family-operated company. The brand's jewelry is designed for the contemporary woman and man, with collections intended for everyday wear as well as special occasions.