alpha tauri

Launched in 2016, AlphaTauri is the premium fashion brand extension of the Red Bull universe, headquartered in Salzburg, Austria. The brand stands at the intersection of fashion and function, creating apparel that integrates proprietary textile technologies with purposeful, modern design. Its name, taken from the brightest star in the Taurus constellation, reflects the brand's connection to its parent company and its focus on precision and energy. AlphaTauri is known for developing its own innovative materials, such as Taurex®, a membrane technology created with Schoeller Textil AG, and for its extensive use of 3D knitting, which allows for seamless and resource-efficient production. The brand's collections include sophisticated outerwear, tailored separates, and technical knits characterized by clean lines and a neutral color palette, designed for a dynamic, urban lifestyle.\n\nThe brand gained significant global visibility through its association with Formula 1, serving as the title partner for the Scuderia AlphaTauri team from 2020 to 2023. This partnership provided a platform to test and showcase its performance-oriented apparel in a high-stakes environment. While the F1 team has since been rebranded, AlphaTauri continues to be the official premium fashion apparel supplier for Formula 1 staff and presenters, reinforcing its identity as a tech-forward brand rooted in the world of high performance.