alphatauri

Launched in 2016 by Red Bull, AlphaTauri is an Austrian fashion brand built on the intersection of textile innovation and purposeful design. Headquartered in Salzburg, the label extends its parent company’s performance-driven identity into fashion, creating collections that serve a modern, active lifestyle. The brand’s name, a tribute to the brightest star in the Taurus constellation, reflects its focus on precision and perfection. AlphaTauri’s core offering consists of sophisticated outerwear, minimalist separates, and advanced 3D-knit garments for both men and women.

See more