alpina

Founded in 1883 by Swiss watchmaking visionary Gottlieb Hauser, Alpina built its reputation by creating exceptionally robust timepieces for adventurers, pilots, and divers. The brand codified its approach in 1938 with the legendary “Alpina 4” concept, requiring its sports watches to be anti-magnetic, anti-shock, water-resistant, and cased in stainless steel—a formula that defined the modern tool watch. This heritage is visible today across its primary collections: the Alpiner (mountain sports), the Seastrong (diving), and the Startimer (aviation). While the quartz crisis of the 1970s marked a quieter period for the brand, it was revived in 2002 before being acquired by the Citizen Group in 2016, which helped restore its manufacturing capabilities in Geneva.

See more