alpinestars

Founded in 1963 in Asolo, Italy, by leather craftsman Sante Mazzarolo, Alpinestars began by designing specialized boots for the emerging sport of motocross. Today, the brand caters to professional racers and everyday riders with a focus on high-performance protective gear. Its core product lines include technical leather racing suits, durable textile jackets, reinforced footwear, and advanced helmets, all designed with a sporty, aggressive aesthetic that prioritizes safety and mobility. The brand is renowned for its rigorous safety standards and technological innovations, most notably the Tech-Air® electronic airbag system, which deploys in milliseconds to protect riders during a crash.

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