Italian luxury streetwear label upcycling Alpinestars' motorsport heritage into limited-edition, high-end apparel.
ORIGIN
Italy
PRICE TIER
luxury
Launched in 2024, Alpinestars RSRV is the luxury streetwear division of the legendary Italian motorsport brand Alpinestars. Led by CEO Denise Focil, the label was born from a desire to bridge the gap between high-performance racing gear and contemporary fashion. Rather than simply referencing moto aesthetics, RSRV reverse-engineers Alpinestars’ 60-year archive of technical apparel, utilizing the same world-class craftspeople and materials that protect professional racers.