Italian children's wear brand known for its signature Geo map print, blending classic design with travel-inspired adventure.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in Milan in 1991, Alviero Martini 1a Classe extends its signature travel-inspired style to a dedicated children's collection. The brand is instantly recognizable for its iconic Geo map print, originally inspired by an antique map the founder discovered. The children's wear translates this spirit of adventure into elegant and classic apparel for babies, boys, and girls up to age 16. Collections include dresses, tailored shirts, soft cotton T-shirts, and accessories, all featuring the distinctive map motif.
$451.00
$451.00
$451.00
$522.00
$451.00

A detailed encyclopedia entry on Alviero Martini, covering the launch of the Prima Classe brand, its signature map print, business developments, and the founder's subsequent creation of the ALV brand.

This article explores the cultural significance of the Alviero Martini brand in Italy, its revival among younger generations, and recent collaborations, such as one with rapper Shiva, highlighting its enduring and evolving appeal.

The official brand history from the company's website, outlining the founding in 1991, the brand's philosophy centered on the iconic Geo map, and its growth into a global symbol of Italian style.
A profile of founder Alviero Martini from the early days of the brand, detailing his background as a graphic designer and the inspiration behind the iconic map motif. This is a foundational piece on the founder's vision.