alyssa marie groeneveld

Alyssa Marie Groeneveld is a London-based fashion label founded in 2022 by the eponymous Dutch-Filipino designer. A graduate of Central Saint Martins’ menswear program, Groeneveld—whose mother instilled in her a deep appreciation for intuition and emotional awareness—channels these values directly into her design process. The brand operates on a zero-pattern, made-to-order model, utilizing a freeform draping technique to transform secondhand sportswear and deadstock garments into entirely new, avant-garde silhouettes.

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