Italian luxury brand known for its fine cashmere and silk scarves made with artisanal printing techniques.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2010 by Luciana Fazio, a former product manager with a passion for authentic materials, Ama Pure is an Italian brand built on ethical rigor and quiet elegance. The house specializes in luxurious scarves, stoles, and shawls crafted from the highest quality natural fibers, including cashmere, silk, wool, and linen. Based in Carpi, the brand honors the tradition of premier Italian artisans, using innovative and traditional techniques like hand-painting to create its distinctive, vibrant prints. The core of the collection is its cashmere, sourced from Hircus goats in Inner Mongolia and combed by hand only in the spring when the animals naturally shed their coats.