amaranto

Launched in 2021, Amaranto is an Italian menswear brand from GGZ srl, a family-owned company with a heritage in knitwear craftsmanship dating back to 1968. The brand is the parent company's first in-house menswear line, developed after the founders' sons joined the business. Amaranto defines its style as a blend of urban modernity and imaginative design, blurring the lines between streetwear and high fashion. The collections are characterized by a new vision of tailoring and knitwear, utilizing high-quality Italian fabrics and materials.\n\nAmaranto targets a contemporary man who seeks a refined yet evolving aesthetic. The brand frequently presents its collections at the Pitti Uomo trade fair, showcasing its use of bold color palettes, experimental cuts, and a mix of textures. Key pieces include tailored outerwear, innovative knitwear, and casual trousers that embody a balance between structured and fluid silhouettes. The brand has expanded its presence through collaborations with renowned concept stores, such as an exclusive launch with Clan Upstairs in Milan during Fashion Week.