American beauty brand known for its cult-favorite, ultra-concentrated AmazingConcealer and high-performance, skin-nourishing complexion products.
ORIGIN
United States
PRICE TIER
premium
Founded in 1999 in Libertyville, Illinois, by makeup artists Lisa Thurman and Sue Katz, AmazingCosmetics was born out of a need for high-performance complexion products that could withstand the demands of television and film sets. The brand quickly gained a cult following among professional makeup artists and celebrities with the launch of its hero product, the AmazingConcealer. Known for its ultra-concentrated, water-resistant formula, the concealer provides full coverage with just a pin-dot amount, setting a standard for professional-grade makeup that remains relevant over two decades later.