Tokyo-based label known for its pop art-inspired jewelry and futuristic, unisex streetwear design.
ORIGIN
Japan
PRICE TIER
luxury
Launched in 2008 by designer Yoon Ahn and rapper Verbal, Ambush began as an experimental jewelry line with a distinct Tokyo aesthetic. The brand’s innovative, pop art-inspired designs, like the iconic “POW!” motif, quickly garnered a cult following and media attention, worn by figures like Kanye West and A$AP Rocky. By 2015, Ambush evolved to include ready-to-wear, using apparel as a canvas to expand its unisex design narrative. The collections merge the rebellious spirit of streetwear with a refined, futuristic edge, seen in its elevated hoodies, tailored pieces, and utilitarian outerwear.