americanino
Italian-founded denim brand fusing American comfort and European style for a young, urban audience.
ORIGIN
Italy
PRICE TIER
mid
SPECIALIZATION
UNISEX
Founded in 1975 by Gegé Schiena, Americanino was born from a desire to merge the comfort of American apparel with the design sensibilities of Italian fashion. The brand quickly became a hallmark of the 1980s Paninaro youth subculture in Italy, who favored its denim as a key part of their uniform. The original company, however, faced bankruptcy in 1992 as trends shifted. The brand's logo, featuring two opposite-facing Native American profiles, symbolizes this fusion of cultures—America and Europe, past and future.
Featured Items
Men‘s Sweatshirt
$24.00$92.00
Men‘s Denim Pants
$24.00$71.00
Men‘s Sweatshirt
$24.00$92.00
Men‘s Denim Pants
$24.00$71.00
Men‘s Denim Pants
$24.00$99.00
Men‘s Denim Pants
$24.00$71.00
Men‘s Sweatshirt
$24.00$92.00
Men‘s Denim Pants
$24.00$71.00
Men‘s Sweatshirt
$24.00$92.00
Men‘s Denim Pants
$24.00$71.00
Men‘s Denim Pants
$24.00$99.00
Men‘s Denim Pants
$24.00$71.00
Learn More
When Americanino sponsored Udinese
A deep dive into Americanino's culturally significant sponsorship of Udinese Calcio in the 1980s, analyzing the intersection of the brand's Paninaro aesthetic with football culture.
Italian denim entrepreneur Gegè Schiena, founder of Americanino, dies
A comprehensive obituary and profile of founder Eugenio 'Gegè' Schiena, detailing his launch of Americanino in 1976 and its rise as a dominant force in the 1980s Paninaro fashion scene.
Gegé Schiena, a Veneto denim father, dies at 75
Industry tribute to the Americanino founder, exploring his partnerships with Adriano Goldschmied and the brand's lasting legacy in the Italian denim and streetwear sectors.
WILD BOYS PANINARO STYLE
A cultural retrospective on the Paninaro subculture that identifies Americanino jeans as a core component of the 1980s Italian youth uniform alongside other heritage brands.