Italian-founded denim brand fusing American comfort and European style for a young, urban audience.
ORIGIN
Italy
PRICE TIER
mid
Founded in 1975 by Gegé Schiena, Americanino was born from a desire to merge the comfort of American apparel with the design sensibilities of Italian fashion. The brand quickly became a hallmark of the 1980s Paninaro youth subculture in Italy, who favored its denim as a key part of their uniform. The original company, however, faced bankruptcy in 1992 as trends shifted. The brand's logo, featuring two opposite-facing Native American profiles, symbolizes this fusion of cultures—America and Europe, past and future.