German performance brand known for its handcrafted engines and motorsport-derived, high-powered luxury vehicles.
ORIGIN
Germany
PRICE TIER
premium
AMG is the high-performance division of Mercedes-Benz, founded in 1967 by former Mercedes engineers Hans Werner Aufrecht and Erhard Melcher. Originating as an independent firm tuning race engines in Burgstall, Germany, its reputation was cemented in 1971 when its customized Mercedes 300 SEL 6.8 won its class at the 24 Hours of Spa. This motorsport DNA defines the brand, which was fully acquired by Mercedes-Benz in 2005 and now operates from Affalterbach. Central to its identity is the “One Man, One Engine” philosophy, where a single master technician hand-assembles an entire engine from start to finish, signing the engine plate upon completion—a testament to its commitment to artisanal craftsmanship and precision.