A Harlem-born beauty brand offering clean, skin-enhancing makeup formulas created to celebrate melanin-rich skin.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2021 by Diarrha N'Diaye-Mbaye, a first-generation Senegalese-American and former product developer at Glossier, Ami Colé was created to fill a gap in the beauty market for high-quality, clean makeup for melanin-rich skin. Inspired by her Senegalese heritage and Harlem upbringing, the brand is named after her mother, a salon owner. Ami Colé quickly became known for its “no-makeup makeup” approach, focusing on enhancing natural beauty rather than covering it up. Its curated line includes hero products like the Skin-Enhancing Tint, the Light-Catching Highlighter, and a widely celebrated Lip Treatment Oil that became a cult favorite. The brand’s formulas are vegan, cruelty-free, and made without potentially harmful ingredients, often incorporating nourishing elements like baobab seed extract as a nod to N'Diaye-Mbaye's roots.