Swiss watch brand known for its retro-futuristic 1970s driver's watches and signature jumping-hour prism display.
ORIGIN
Switzerland
PRICE TIER
luxury
Amida is a historic Swiss watchmaker originally founded in 1925 in Grenchen, Switzerland. The brand gained a cult following in the 1970s with the release of the Digitrend, a retro-futuristic driver’s watch featuring a distinctive jumping-hour display viewed through a sapphire prism. After a quieter period following the Quartz Crisis, Amida was revived in 2024 by watch designer Matthieu Allègre and entrepreneur Clément Meynier, who sought to modernize the brand's space-age aesthetic while preserving its mechanical ingenuity. Today, Amida is celebrated for its disciplined retro-futurism and unconventional case architectures inspired by classic sports cars. The brand's signature offering remains the reimagined Digitrend, which utilizes a Light Reflecting Display to project horizontal hour and minute discs vertically.