Brooklyn-born haircare brand known for its inclusive “all hair is welcome” approach and playful design.
ORIGIN
USA
PRICE TIER
premium
Founded in 2007 by industry outsiders in Brooklyn, New York, Amika began as a disruptive force in a professional haircare market that often felt exclusive. The brand, whose name means “friend” in Esperanto, was built on a foundation of inclusivity and accessibility, a philosophy encapsulated in its tagline, “all hair is welcome.” Initially launching with colorful styling tools, Amika quickly expanded into a full range of haircare products celebrated for their vibrant, 1970s-inspired packaging and high-performance, clean formulas. Central to every product is the hero ingredient, sea buckthorn berry, a superfruit rich in vitamins and antioxidants.