amika

Founded in 2007 by industry outsiders in Brooklyn, New York, Amika began as a disruptive force in a professional haircare market that often felt exclusive. The brand, whose name means “friend” in Esperanto, was built on a foundation of inclusivity and accessibility, a philosophy encapsulated in its tagline, “all hair is welcome.” Initially launching with colorful styling tools, Amika quickly expanded into a full range of haircare products celebrated for their vibrant, 1970s-inspired packaging and high-performance, clean formulas. Central to every product is the hero ingredient, sea buckthorn berry, a superfruit rich in vitamins and antioxidants.

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