Brazilian designer brand known for its luxury beachwear heritage and vibrant, fashion-forward activewear.
ORIGIN
Brazil
PRICE TIER
luxury
Amir Slama, a pivotal figure in Brazilian fashion, launched his eponymous label in 2011 after departing his internationally acclaimed swimwear brand, Rosa Chá. A former history professor who transitioned to fashion, Slama is credited with elevating Brazilian beachwear to a prêt-à-porter status, creating a complete lifestyle concept. His designs are celebrated for their innovative use of fabrics, unique textures, and contemporary interpretations of Brazilian motifs. The collections, which include the AMIR SLAMA GYM activewear line, are known for their vibrant colors, dramatic cutouts, and a meticulous focus on fit and comfort.