amo

Founded in Los Angeles in 2014 by denim industry veterans Kelly Urban and Misty Zollars, AMO (the Latin word for love) was born from a desire to create perfect, vintage-inspired jeans with a feminine perspective. The brand counters prevailing stretch trends by focusing on authentic, often 100% cotton fabrics that feel real and get better with wear. Produced entirely in Los Angeles, AMO is committed to exceptional construction and heritage details, offering a core collection of jeans alongside essentials like tees, sweaters, and jackets.

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