amo denim

Founded in 2014 by denim industry veterans Kelly Urban and Misty Zollars, AMO Denim was born from a desire to create jeans that feel real. The Los Angeles-based brand, whose name is the Latin root for love, is designed by women, for women, bridging the gap between rigid vintage denim and overly stretchy styles. The collection focuses on combining premium, responsibly sourced fabrics with exceptional construction and heritage details to make timeless wardrobe staples. Core products include vintage-inspired jeans, often in 100% cotton or with minimal stretch, alongside soft tees, sweatshirts, and trousers.

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