amorepacific

Founded in 1945 by Suh Sung-whan, Amorepacific is a South Korean beauty conglomerate that has grown from a small family business into one of the world's largest cosmetics companies. Rooted in a philosophy of creating beauty and health through technology and care, the company established Korea's first cosmetics research lab in 1954, pioneering the use of ingredients like ginseng and green tea in skincare. This commitment to R&D allows Amorepacific to translate Asian heritage ingredients into innovative, high-performance products, from boosting essences to its globally recognized cushion compacts.\n\nAmorepacific manages a diverse portfolio of over 30 brands, including the luxury Sulwhasoo, premium Laneige, and naturalist Innisfree, each targeting different consumer needs and price points. The parent brand, Amorepacific, represents the pinnacle of its skincare offerings, focusing on prestige products that combine potent botanicals with advanced science. With a vision to be the \"Asian Beauty Creator,\" the company has expanded its presence globally, tailoring its offerings to diverse markets while maintaining its core identity. Its commitment extends to sustainability and social responsibility, with initiatives like the 'A MORE Beautiful Promise' guiding its efforts in creating a more inclusive and environmentally conscious world.