Seoul-based vegan beauty brand known for its playful aesthetic and innovative, hydrating lip tints.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2017, Amuse is a Seoul-based beauty brand that has quickly gained a following for its clean, vegan, and joyful approach to makeup. Inspired by the vibrant culture of its home city, the brand's identity is built on a playful and trendy aesthetic, encouraging self-expression with a range of colorful products. Amuse is certified by EVE VEGAN, underscoring its commitment to cruelty-free formulas and sustainability, which extends to its use of eco-friendly packaging.