American fashion brand known for its body-conscious silhouettes, crinkled leather bags, and designs infused with Egyptian cultural references.
ORIGIN
USA
PRICE TIER
contemporary
Founded by model and Instagram personality Amy Shehab, the eponymous brand launched in 2016, beginning with a jewelry line that blended her personal style with Egyptian cultural elements. Based in the United States, the brand quickly expanded into ready-to-wear and handbags, gaining a significant online following. The collections are defined by figure-hugging dresses, distinct separates like mesh tops, and sought-after accessories.