A Moroccan-heritage haircare brand using natural oils and modern science for a preventative, ritual-based approach.
ORIGIN
USA
PRICE TIER
premium
Launched in 2023 by Lauren Perez Waltzer, a creative consultant with a background advising brands like Alo and Good American, Anablue is a haircare line built on Moroccan beauty traditions. Drawing from her heritage, Waltzer developed the brand from her own experiences mixing oils like argan and prickly pear seed, which her family sourced from Morocco. The brand’s philosophy is “low maintenance, high expectations,” focusing on preventative care and scalp health through a simplified, effective routine. The initial collection launched with three core products: a pre-wash Treatment Oil, an exfoliating Scalp Cleanser, and a silicone-free Hair Serum.