Pioneering intimates brand offering beautifully designed, adaptive lingerie and loungewear for breast cancer survivors and surgery patients.
ORIGIN
United States
PRICE TIER
premium
Founded in 2014 in Philadelphia by Dana Donofree—a fashion designer who launched the brand after her own breast cancer diagnosis and bilateral mastectomy—AnaOno is a pioneering intimates label dedicated to chest inclusivity. Born out of the founder's frustration with the lack of beautiful, comfortable post-surgery lingerie, the brand designs wire-free bras, loungewear, and underwear specifically engineered for those who have undergone mastectomies, reconstruction, or other breast surgeries. AnaOno’s signature style balances clinical functionality with feminine aesthetics, offering soft, adaptive pieces like front-closure bras and pocketed designs for prosthetics. The core product lines are crafted from the brand's proprietary Comfy Modal, a sustainably sourced, ultra-soft fabric designed to be gentle on sensitive skin and scar tissue. By prioritizing both physical comfort and emotional empowerment, the brand serves a highly specific but historically underserved audience, ensuring that function does not sacrifice beauty.