American beauty brand founded on the Golden Ratio method, known for its pioneering brow-shaping products. [2, 13, 18]
ORIGIN
USA
PRICE TIER
premium
Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare, who opened a flagship salon in Beverly Hills. Drawing on her background in art and architecture, Soare developed and patented the “Golden Ratio Eyebrow Shaping Method,” a revolutionary technique designed to create balance and harmony for an individual’s facial structure. This unique approach to brows established an entirely new service category in the beauty industry and earned Soare a high-profile clientele that included Cindy Crawford and Naomi Campbell. The brand launched its first product line in 2000, allowing consumers to achieve professional-level results at home with hero products like Brow Wiz and Dipbrow Pomade.