A Macy's private label offering trend-focused, elevated basics and contemporary essentials for everyday wear.
ORIGIN
USA
PRICE TIER
affordable
Launched in 2021 by Macy's, And Now This is a private apparel brand designed for fashion-forward, contemporary shoppers seeking both style and accessibility. The brand was introduced as part of Macy's broader strategy to enhance its private label portfolio, targeting consumers who want to express themselves through current trends. The collections for both men and women are built around elevated essentials and sophisticated, wearable pieces intended for every moment of the day. For women, this includes an assortment of ribbed dresses, bodysuits, outerwear, and athleisure that can be mixed and matched. The men's line focuses on on-the-go staples like tees, henleys, jogger sets, and denim, designed to transition through seasons.