Italian haute couture house, founded by a French designer, known for its impeccably tailored suits and timeless, elegant design.
ORIGIN
Italy
PRICE TIER
haute couture
Founded in Rome in 1968 by French couturier André Laug, the eponymous maison brought Parisian precision to Italian high fashion. Laug, who trained with André Courrèges and Nina Ricci, became celebrated for his mastery of tailoring, particularly his perfectly structured suits and feminine blouses that captivated an elite international clientele. His designs were favored by style icons such as Audrey Hepburn, Jacqueline Kennedy Onassis, and Diana Ross, who were drawn to the brand’s understated elegance and focus on flattering silhouettes. Laug’s philosophy centered on the upper part of the garment, leading to exquisite detailing on collars, sleeves, and necklines.