ann demeulemeester x serax
Belgian collaboration fusing Ann Demeulemeester’s poetic, avant-garde fashion codes with Serax’s artisanal craftsmanship.
ORIGIN
Belgium
PRICE TIER
luxury
SPECIALIZATION
UNISEX
Founded in 2019 in Belgium, this collaboration unites the poetic, avant-garde vision of fashion designer Ann Demeulemeester with the artisanal expertise of design house Serax. After stepping down from her eponymous label in 2014 to explore sculpture and ceramics, Demeulemeester partnered with Serax to translate her signature "chiaroscuro" aesthetic—the interplay of light and shadow—into the home.
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15 High-End Fashion Brands With Their Own Home Lines
A recent industry overview positioning Ann Demeulemeester X Serax alongside major luxury houses like Hermès and Fendi, highlighting the brand's enduring relevance in the high-end home sector.
Design Harmony: Ann Demeulemeester X Serax Collection
Coverage of the collaboration's 2024 showcase at Spotti Milano, detailing the fusion of Demeulemeester's distinctive style with Serax's craftsmanship in a contemporary setting.
Ann Demeulemeester furniture collection launches at Serax
A major feature on the expansion of the collaboration from tableware into a fully fledged furniture collection, exploring the design ethos of Demeulemeester and her partner Patrick Robyn.
Ann Demeulemeester's new homeware plays on light and shadow
An in-depth look at the 'Dé' porcelain and 'Ra' lighting collections, discussing how the designer translates her signature chiaroscuro fashion aesthetic into physical objects.
Ann Demeulemeester wears a new hat, translating fashion design to homewares
The definitive launch story of the collaboration, detailing Demeulemeester's transition from fashion to ceramics and the origin of her partnership with Serax.