anni lu

Founded in Copenhagen in 2013 by Helle Vestergaard Poulsen, a former creative director for Danish fashion magazines, Anni Lu translates a passion for personal style into delicate, spirited jewelry. The brand’s name is a personal tribute, combining the names of the founder's late mother, Anni, and her daughter, Luella. Anni Lu is defined by its handmade craftsmanship, featuring colorful seed beads, semi-precious stones, and freshwater pearls on 18k gold-plated sterling silver. The designs evoke a sense of tropical wanderlust and seaside nostalgia, intended for playful mixing and matching.

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