Danish jewelry brand known for its playful, handmade beaded pieces and colorful, travel-inspired style.
ORIGIN
Denmark
PRICE TIER
contemporary
Founded in Copenhagen in 2013 by Helle Vestergaard Poulsen, a former creative director for Danish fashion magazines, Anni Lu translates a passion for personal style into delicate, spirited jewelry. The brand’s name is a personal tribute, combining the names of the founder's late mother, Anni, and her daughter, Luella. Anni Lu is defined by its handmade craftsmanship, featuring colorful seed beads, semi-precious stones, and freshwater pearls on 18k gold-plated sterling silver. The designs evoke a sense of tropical wanderlust and seaside nostalgia, intended for playful mixing and matching.