New York-based men's grooming brand offering straightforward, effective skincare solutions powered by natural ingredients and science.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in New York City in 2000 by Anthony Sosnick, Anthony was created to provide men with high-quality, easy-to-use skincare. Sosnick, a frustrated consumer, saw a gap in the market for a grooming line that was both straightforward and results-driven. The brand’s philosophy is “developed for men, borrowed by women,” creating multi-functional products that blend natural ingredients with cutting-edge technology. Core offerings include cleansers, moisturizers, and shaving essentials designed to address common skin concerns without complexity.
An interview with founder Tony Sosnick that connects the brand's product philosophy to practical grooming advice, reinforcing the brand's problem-solving and results-driven approach.
Founder Anthony Sosnick discusses the brand's origin as a solution to a gap in the market, his hands-on approach to quality control for every product, and the brand's vision.
An interview with founder Anthony Sosnick detailing his transition from real estate to the cosmetics industry, the founding of the brand, and the business lessons he learned along the way.
An interview with Anthony Sosnick about the brand's beginnings, its identity as an innovative and straightforward line, his personal background, and his daily skincare routine.
The official brand story from its own website, detailing its 2000 launch in New York City and its core philosophy of providing straightforward, benefits-driven skincare for men.