anti fragrance

Founded by Larissa Sugaipova and Brieuc Larsonneur, Anti (often stylized as ānti) is a niche fragrance house built on the premise of perfume as humanity's first time machine. The brand's name references the earliest known Egyptian perfume, a sacred blend of myrrh and incense used to bridge the living and the afterlife. Rather than inventing a modern heritage, Anti draws its inspiration directly from archaeological artifacts, academic manuscripts, and historical traditions, translating the secret history of perfume-making through a contemporary lens.

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