anti promo
Los Angeles luxury streetwear label known for Matty Boy’s signature hand-drawn graphics and rebellious, art-driven aesthetic.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2025 in Los Angeles, Anti Promo is the solo venture of Matt DiGiacomo, better known as "Matty Boy," the artist and former creative director who helped define the modern aesthetic of Chrome Hearts. Rooted in the rebellious energy of LA's skate and punk scenes, the brand operates at the intersection of high-end luxury and gritty streetwear. DiGiacomo’s signature style—characterized by chaotic hand-drawn graphics, the iconic "99 Eyes" motif, and checkerboard patterns—transforms standard garments into wearable art pieces.
Featured Items
check-pattern hoodie
$1,114.00$1,298.00
long-sleeved thermal sweater
$945.00
Matty Boy 99 Eyes checkered shorts
$630.00
x Chrome Hearts x Matty Boy 99 Eyez track pants
$873.00$1,012.00
graphic-print chest-pocket T-shirt
$473.00
Stay Fast patch beanie hat
$781.00
Flamher Shiesty check-pattern flame-print balaclava
$494.00
x Matty Boy graphic-print T-shirt
$737.00
check-pattern hoodie
$1,114.00$1,298.00
long-sleeved thermal sweater
$945.00
Matty Boy 99 Eyes checkered shorts
$630.00
x Chrome Hearts x Matty Boy 99 Eyez track pants
$873.00$1,012.00
graphic-print chest-pocket T-shirt
$473.00
Stay Fast patch beanie hat
$781.00
Flamher Shiesty check-pattern flame-print balaclava
$494.00
x Matty Boy graphic-print T-shirt
$737.00