anua
South Korean skincare brand known for its minimalist formulas centered around soothing botanical ingredients like heartleaf.
ORIGIN
South Korea
PRICE TIER
affordable
Founded in Seoul in 2019 by brand incubator The Founders, Anua has rapidly become one of the most visible names in the global K-beauty boom. Built on a philosophy of simplicity and skin barrier health, the brand focuses on high concentrations of single, credible botanical ingredients rather than complex chemical actives. Anua’s breakout success was driven by its strategic ownership of heartleaf (houttuynia cordata), an East Asian botanical prized for its anti-inflammatory and soothing properties.
Featured Items
Invisible Matte Finish Sunscreen
$22.00
Invisible Glow Finish Sunstick
$18.00
Fall into Deep Hydration Set
$120.00$149.00
Even Tone & Barrier Set
$62.50$69.00
Men‘s Cashmere Blend
$234.00$1,522.00
Breakout Care Duo
$42.00$46.00
Redness Soothing Prep & Boost Duo
$44.00$47.00
Rice Enzyme Brightening Cleansing Powder
$20.00
Invisible Matte Finish Sunscreen
$22.00
Invisible Glow Finish Sunstick
$18.00
Fall into Deep Hydration Set
$120.00$149.00
Even Tone & Barrier Set
$62.50$69.00
Men‘s Cashmere Blend
$234.00$1,522.00
Breakout Care Duo
$42.00$46.00
Redness Soothing Prep & Boost Duo
$44.00$47.00
Rice Enzyme Brightening Cleansing Powder
$20.00