ao76
Belgian children's fashion brand known for its American sportswear influence and high-quality, comfortable designs.
ORIGIN
Belgium
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in 1976 by Etienne Vandemoortele, AO76 began as American Outfitters, one of the first to import American sportswear brands to Belgium. Now a family-run business in its third generation, the brand has since evolved into a dedicated childrenswear label based near Ghent. The name AO76 pays homage to its roots while establishing a distinct identity. The brand creates clothing for children aged 4 to 16, focusing on high-quality materials, durability, and comfortable, easy-to-wear pieces.
Featured Items
Roman logo-patch track pants
$141.00
Roman logo-patch track pants
$141.00
Arthur graphic-print hoodie
$170.00
Men‘s Patterned Shirt
$24.00$114.00
Tank Top Girl Teens
$24.00$88.00
Learn More
Hoodie History: how AO76 introduced it to Europe
This article from the brand's own blog tells the founder story, explaining how Etienne Vandemoortele founded American Outfitters in 1976 and was one of the first to import American sportswear, like the hoodie, to Belgium.
AO76 | About us
The brand's official LinkedIn profile details its history, noting its founding in 1976 and the leadership of the three Vandemoortele sisters who took over in 1993 to create the Belgian brand American Outfitters, now AO76.