Belgian children's fashion brand known for its American sportswear influence and high-quality, comfortable designs.
ORIGIN
Belgium
PRICE TIER
premium
Founded in 1976 by Etienne Vandemoortele, AO76 began as American Outfitters, one of the first to import American sportswear brands to Belgium. Now a family-run business in its third generation, the brand has since evolved into a dedicated childrenswear label based near Ghent. The name AO76 pays homage to its roots while establishing a distinct identity. The brand creates clothing for children aged 4 to 16, focusing on high-quality materials, durability, and comfortable, easy-to-wear pieces.