Mexican luxury makeup brand known for its vibrant pigments and 100% plastic-free, recyclable metal packaging.
ORIGIN
Mexico
PRICE TIER
luxury
Founded in 2022 in Mexico City by beauty industry veteran Nour Tayara and Rodrigo Peñafiel, AORA México is a luxury color cosmetics brand built on the conviction that clean beauty should not mean boring beauty. Tayara, a former L'Oréal executive, launched the brand to challenge the industry's reliance on single-use plastics and muted color palettes. AORA pioneers a packaging-first approach, utilizing 100% recyclable aluminum and tin to create sleek, plastic-free designs that prove sustainability can be highly desirable.