apl
Los Angeles-based luxury performance brand known for its banned-by-the-NBA technology and sleek, minimalist knit sneakers.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2009 by twin brothers and former USC athletes Adam and Ryan Goldston, Athletic Propulsion Labs (APL) pioneered the “luxury performance” category by merging elite athletic technology with high-fashion aesthetics. The Los Angeles-based brand first gained global notoriety when its debut basketball shoe, the Concept 1, was banned by the NBA for its Load ‘N Launch® technology, which was proven to provide an undue competitive advantage by instantly increasing vertical leap. This controversial debut cemented APL’s reputation as a disruptor, allowing it to pivot successfully into the luxury lifestyle market.
Featured Items
Women's TechLoom Zipline Black / White
$350.00
Women's Jogger
$320.00
Women's APL Veil Bleached Pink / Ivory / Tundra
$350.00
Women's Big Logo TechLoom Slide
$130.00
Women's APL Veil Dark Umber / Alabaster / Almond Butter
$350.00
Women's TechLoom Zipline Shark / Ivory / Anthracite
$350.00
Women's Euphoria
$240.00
Women's Big Logo TechLoom Slide
$130.00
Women's TechLoom Zipline Black / White
$350.00
Women's Jogger
$320.00
Women's APL Veil Bleached Pink / Ivory / Tundra
$350.00
Women's Big Logo TechLoom Slide
$130.00
Women's APL Veil Dark Umber / Alabaster / Almond Butter
$350.00
Women's TechLoom Zipline Shark / Ivory / Anthracite
$350.00
Women's Euphoria
$240.00
Women's Big Logo TechLoom Slide
$130.00