apl: athletic propulsion labs

Founded in Los Angeles in 2009 by identical twins and former collegiate athletes Adam and Ryan Goldston, Athletic Propulsion Labs (APL) sits at the intersection of luxury and performance. The brand gained notoriety when its debut Concept 1 basketball shoe, featuring a proprietary Load ‘N Launch® technology designed to instantly increase vertical leap, was banned by the NBA in 2010 for providing an “undue competitive advantage”. This event established APL's reputation for performance-driven innovation, which it has since translated into the luxury athletic market. APL is recognized for pioneering the “luxury performance” category, offering footwear that transitions from athletic activities to everyday life.

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