apm monaco

Founded by Ariane Prette in Monaco in 1982, APM Monaco initially operated as a manufacturer for renowned European jewelers. In 2012, her son, CEO Philippe Prette, and his wife, Creative Director Kika Prette, transformed the family business into a contemporary, consumer-facing brand. Drawing inspiration from the chic, sun-drenched lifestyle of Monaco and the South of France, the house has become a leader in fashion silver jewelry. The brand is defined by its dynamic design process, releasing new, themed collections every month that capture current trends while maintaining a playful and elegant identity.

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