applecore

Founded in Paris in 2015 by Moriba-Maurice Koné, a graduate of the Institut Français de la Mode, and Steven Alexis, who was trained in architecture and graphic design, APPLECORE emerged as a contemporary menswear label. The brand positioned itself on the bridge between streetwear and high-fashion, drawing authentic inspiration from hip-hop culture, art, and functional design. Its collections were noted for being crafted in French ateliers and built around conceptual themes like personal identity, using minimal and symbolic graphics to create elevated basics.\n\nAPPLECORE was conceived as a vehicle for the values of its founders, with an emphasis on respect for people and the planet. In interviews, the duo mentioned a focus on producing in limited quantities from eco-responsible materials and the importance of upcycling, reflecting their multicultural backgrounds. The brand gained early recognition with features in publications like Hypebeast and Vogue Paris but appears to have ceased operations, as there is no active website or social media presence in recent years.