Amsterdam-based fashion label drawing from vintage military and workwear to create modern, utilitarian designs.
ORIGIN
Netherlands
PRICE TIER
luxury
Founded in October 2020 by Coldplay bassist and design aficionado Guy Berryman, Applied Art Forms is an Amsterdam-based fashion label built on the principle of functional, enduring design. With a background in engineering and architecture, Berryman reinterprets pieces from his extensive personal archive of vintage military, workwear, and utilitarian clothing. The brand’s aesthetic is characterized by minimalist, adaptable garments with oversized, Japanese-inspired silhouettes, all rendered in a subtle, muted color palette with minimal branding. Core pieces are crafted from high-performance, durable materials like Japanese cordura and water-repellant Ventile cotton, reflecting a commitment to longevity over fleeting trends.