British womenswear brand known for its playful signature prints, accessible price point, and trend-led everyday staples.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2007 by Philip Chaimo and Sophia Ciampa in London, Apricot was established to fill a gap in the market for affordable, print-driven womenswear. The British label draws inspiration from global travel and nature, translating these influences into its signature playful patterns and vintage-inspired ditsy prints. Designed for the modern woman seeking effortless glamour, the brand’s core offerings include vibrant jumpsuits, soft knitwear, and versatile midi dresses that easily transition from day to night.