Italian luxury house known for its timeless, minimalist designs and focus on high-quality natural fabrics.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Rome in 1996 by designer Barbara Garofalo, Apuntob—also known as a.b.—is guided by the philosophy that “the goal is not to dress, but to live.” The brand is celebrated for its refined, understated, and timeless collections that prioritize high-quality materials and meticulous Italian craftsmanship. Garofalo, who studied at the Academia di Costume e Moda in Rome, draws inspiration from her milliner grandmother, infusing a sense of heritage and personal history into her work. The brand’s identity is rooted in its use of sumptuous, all-natural fibers like cashmere, washed wool, linen, and silk, often sourced from Italy and Japan.