Bloomingdale's exclusive brand offering trend-focused cashmere knits sourced from Inner Mongolia at an accessible price.
ORIGIN
USA
PRICE TIER
contemporary
AQUA Cashmere is the exclusive, in-house cashmere line of American department store Bloomingdale's. For over 20 years, the brand has centered on providing trend-right knitwear that merges a luxurious feel with an accessible price point. The brand's core marketing highlights that its pieces are crafted from fine yarns sourced from Inner Mongolia, where goats are hand-brushed to collect high-quality fibers. This sourcing story supports a value proposition that positions the collection as where a "splurge-worthy and a steal converge."