Iconic British house known for inventing waterproof wool and pioneering the classic trench coat.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded by tailor John Emary in London in 1851, Aquascutum—Latin for “water shield”—is a British heritage brand built on technical innovation and refined outerwear. Two years after its inception, Emary patented the first waterproof wool, a revolutionary development that led to the creation of protective, yet stylish, coats. The brand's trench coats became essential gear for British officers in the Crimean War and both World Wars, cementing its reputation for durability and function.