ara vartanian

Founded in 2002 in São Paulo by Ara Vartanian, a former diamond dealer born into a Lebanese-Armenian family of jewelers, his eponymous brand has redefined contemporary high jewelry. Rooted in Brazil’s rich geological landscape, Vartanian’s approach is driven by a deep understanding of colored gemstones and their optical properties. The house is celebrated for its bold, architectural designs that challenge traditional fine jewelry conventions, most notably through its signature inverted diamond settings, which expose the pavilion of the stone to create a softer, more diffuse emanation of light and color.

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