araks
New York-based luxury lingerie and swimwear brand known for its vibrant colors and sustainable, minimalist designs.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2000 by Araks Yeramyan, Araks is a New York-based luxury lingerie and swimwear brand celebrated for its masterful use of color and minimalist, wire-free silhouettes. Yeramyan, a Parsons graduate who began her career at J.Crew, launched the brand with a vision to create intimate apparel that prioritizes the wearer's comfort and personal aesthetic over the traditional male gaze. The brand's signature style revolves around soft-cup bralettes, organic cotton underwear, and timeless swimwear, all rendered in unexpected, vibrant color palettes inspired by art and everyday beauty.
Featured Items
Photo by Scarlett Johansson & Sonia Boyajian ~ Liselot Panty
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Photo by Richard Chai ~ Uma Bralett
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Photo by Tracy Feith ~ Lara Bralett & Joan Panty
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Photo by Laila Gohar ~ Jude Bralett
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~ Elmar One Piece Sun Confection
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Photo by Polina Aronova ~ Yanelis Bralett & Liselott Panty
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Margot Cover Up and Emeline One Piece in Midnight Stripe
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Photo by Magnus Berger ~ Olga Bralett & Nana Panty
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Photo by Scarlett Johansson & Sonia Boyajian ~ Liselot Panty
$0.00
Photo by Richard Chai ~ Uma Bralett
$0.00
Photo by Tracy Feith ~ Lara Bralett & Joan Panty
$0.00
Photo by Laila Gohar ~ Jude Bralett
$0.00
~ Elmar One Piece Sun Confection
$0.00
Photo by Polina Aronova ~ Yanelis Bralett & Liselott Panty
$0.00
Margot Cover Up and Emeline One Piece in Midnight Stripe
$0.00
Photo by Magnus Berger ~ Olga Bralett & Nana Panty
$0.00