New York-based luxury lingerie and swimwear brand known for its vibrant colors and sustainable, minimalist designs.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2000 by Araks Yeramyan, Araks is a New York-based luxury lingerie and swimwear brand celebrated for its masterful use of color and minimalist, wire-free silhouettes. Yeramyan, a Parsons graduate who began her career at J.Crew, launched the brand with a vision to create intimate apparel that prioritizes the wearer's comfort and personal aesthetic over the traditional male gaze. The brand's signature style revolves around soft-cup bralettes, organic cotton underwear, and timeless swimwear, all rendered in unexpected, vibrant color palettes inspired by art and everyday beauty.