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araminta james

Australian lifestyle brand known for its signature terry towelling sets and relaxed, beach-focused designs.

ORIGIN

Australia

PRICE TIER

contemporary

Founded in 2021 by Georgie Browne, a fashion designer with 15 years of experience at top Australian retailers, Araminta James channels the sun-drenched coastal lifestyle of Noosa, Australia. The brand is known for its signature terry towelling loungewear, which blends the relaxed feel of beach life with a more refined, city-inspired polish. Core collections feature pieces made from lightweight linen, cotton waffle, and premium fleece, designed to be timeless and transcend seasonal trends.

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