The world's leading false eyelash brand, known for its accessible, high-quality lashes and iconic Wispies™ style.
ORIGIN
USA
PRICE TIER
affordable
Founded in 1971 by Arnold and Sydell Miller, Ardell began with the mission to give women a way to create beautiful, unforgettable eyes. The brand, whose name is a combination of its founders' first names, first achieved success with Duralashes, a line of individual false eyelashes that allowed for a customizable look. This innovation established Ardell's reputation among consumers and beauty professionals alike. The company was acquired by American International Industries in 1980, which expanded its reach and product lines significantly, cementing its status as a global leader in the lash category.